An Empathetic, Strategic Storyteller—
with an Entrepreneurial Edge.
Hi, I’m Karley — welcome to my portfolio! I’m a communications professional and Bachelor of Communication graduate with a major in Public Relations and a minor in Innovation and Entrepreneurship from Mount Royal University in Calgary, Alta. Writing has always been a source of comfort for me, but my true passion lies in creative storytelling and solving unique problems.
“The key to successful storytelling is empathy. "
This is something I firmly believe needs to exist in all things branding, copy and business, otherwise, well… then I guess there is AI. And although I do support these technologies for certain things, something that artificial intelligence can never do is be empathetic.
For us humans conveying empathy can be a challenge still. For many folks sometimes words and emotions don’t mix. And that’s perfectly alright! Everyone is fit for different things. Just think of me as your upgraded ChatGPT *Empath version. I will get your brand, company or organization where you need to go quickly, effectively and with the upmost care and kindness along the way. More importantly, your audience will feel seen and understood by you. This not only means trust is built, but loyalty is maintained. This is the recipe for strong branding and empathetic storytelling.
A quick bit of info about me!
My portfolio features a range of projects from my Bachelor of Communication degree, with a strong focus on public relations materials such as press releases and strategic communications plans. But PR doesn’t define me entirely.
I’ve included work from unique opportunities within the Bissett School of Business, where I was part of the Institute of Innovation and Entrepreneurship. This experience was truly transformative, giving me hands-on exposure to business strategy and start-up development — skills that set me apart from other PR and marketing professionals.
Beyond university, I’ve worked as the lead Marketing and Communications Coordinator at a Calgary and Vancouver-based architecture firm, where I also supported business development initiatives.
And last but not least, I’m fiercely adaptable. I spent much of my twenties traveling the world — often solo — which taught me about human connection, global perspectives, and, yes, plenty about myself. Most importantly, it taught me how to embrace discomfort.